Gift Cards! Great Strategy for Expanding your Business

Today I saw one of the largest racks of gift cards at Kroger and it totally caught my attention, because of the great variety they had.

Some interesting facts:

  • According to Google, the first gift card was invented by Blockbuster in 1994.
  • Most gift cards range between $25 USD up to $500 USD.
  • The gift card industry as a whole expected to reach $160 billion by the year 2018.
  • Gift cards can be used for online stores (people are getting used to buying more online).


As a customer

It is a great experience because it gives you the opportunity to choose.

As a business

  • It is an interesting strategy to implement if you´re willing to expand your brand/business and the distribution of your products/services.
  • It is also a fast and easy way to reach new markets. Gift cards nowadays are everywhere (mostly in all stores).
  • It doesn´t cost much! There are several companies that do gift cards for cheap prices, you just need to get creative with the design!
  • People love giving! 93% of American consumers have purchased a gift card at least once.
  • Get noticed! It is a great way to get new customers. Just think about this…If your gift card is at a supermarket, those people are already buying and consuming, so…it is easier to catch their eye with a nice design and a great gift for their beloved ones, rather than waiting for a customer to arrive at your local business.


Some companies may say that their product is high quality and that they shouldn´t be at a rack at a supermarket…but I would say to them what a mentor used to tell me:


What are large companies doing?…Gift Cards! Amazon, Netflix, Airbnb, Google, Apple, Disney, Spotify, Facebook, Sephora, Petsmart, Home Depot(Just to name a few!)

Why don´t you try… the art of giving…and being smart 🙂

So… I encourage you to think about this idea for your business.

It is never too late to start thinking differently and with a larger vision.

My top 5 Gift Cards:

Mc Donalds   20171229_214753



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About elisaescamillam

¡Gracias por visitar mi blog! ツ Mi nombre es Elisa Escamilla, y ¡Me encanta ver la vida con una actitud positiva! Mi objetivo de vida es ayudar a las personas a que se desempeñen de mejor manera en su vida diaria. Mi filosofía de vida es vivir al máximo cada día, porque no sabremos si el día de mañana estaremos presentes. Éste blog contiene historias reales, experiencias, consejos y recomendaciones que pueden ser útiles para tu vida laboral y personal. ¡Espero lo disfrutes!

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