What I learned this year at Inbound


Shonda Rhymes . Award Winning Writer, Executive Producer, and Best Selling Author


  • “All I had, were my ideas”
  • “I just felt my biggest fear was not getting my ideas out”
  • “I used characters to say things I wanted to say”
  • “People is people, let characters be regular people”
  • Discover things about yourself while writing
  • Be in charge of your world
  • Be careful on what you see and reach.
  • More listening than watching.
  • Be the only person who could tell the story
  • One inspiration leads to another
  • Be inclusive. It makes a difference.
  • Rules for life:
    • Don´t work on weekends.
    • No emails after 7pm
    • Get up at 5am
    • Sleep by 10 pm
      • Creative nourishment

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Anjali Sud  CEO- Vimeo

Video of the talk: https://www.inbound.com/content/anjali-sud-spotlight


  • Make great content often.
  • Turn challenging situations into opportunities.
  • Change perspective and build awareness.
  • Reach audience everywhere.
  • Distribute content across all platforms.
  • Livestream in the moment! It is proven that it has 6X more interaction.
  • Maximize engagement.
  • Integrate data with google analytics. Get actionable insights.

Payal Kadakai   Founder of Classpass

Video of the talk: https://www.inbound.com/content/payal-kadakai-spotlight


  • “Your reputation always carries of”
  • “I got really on myself on what matters”
  • Get yourself into positions where you feel good about yourself.
  • Don´t focus on the wrong signals of success.
  • See through what customers need.
  • Rethink about your mission..
  • Figure out the impact.
  • Have unbelievable conviction
  • Be genuine
  • Trust

Brian Halligan & Dharmesh Shan  Founders of Hubspot

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Video of the talk:  https://www.inbound.com/content/hubspot-cofounders-keynote


  • Focus on delighting customers!
  • Leverage on momentum
  • Engage, delight, attract
  • Be 24/7
  • Be flexible
  • Your product must be 10% lighter, self service must be 80%
  • Make people more efficient, make customers more efficient
  • The future will be automation, employees will have to chance deep on what they know.
  • Future will train employees different from expertise.

Tobi-Lütke CEO of Shopify

Video of the talk:  https://www.inbound.com/content/tobi-l%C3%BCtke-spotlight


  • “Commerce is an expression of democracy”
  • “Wake up smarter”
  • “Revisit your decisions”
  • Be persuasive
  • Build something valuable & lasting.
  • Create something simple & approachable.
  • Take risks on what you believe has a greater outcome.

Troy Carter Global Head of Creator Services of Spotify

Video of the talk:  https://www.inbound.com/content/troy-carter-spotlight


  • Trust your own instinct.
  • Learn how to get to a quiet place.
  • See outside of perspective.
  • Get out of your bubble.
  • Look at the other verticles, learn and disrupt.
  • Language grows out of a platform of abilities.

Esther Perel   Therapist, Author and Speaker


  • The quality of your relationships define the quality of your life.
  • Community provides the sense of community.
  • We are in a relationship for self fulfillment.
  • Ask, Give, Refuse.
  • Map yourself in relation behavior.
  • Carry your spirit so you can be free.
  • If you want to change others, change yourself!
  • We need freedom.
  • Talk to strangers.
  • Leave your phone aside.
  • Don´t replace texting for calling.
  • “Write often & edit well” (your life)


Joanna Coles Chief Content Officer for Hearst Magazines. 


  • Who you are? What brings you to this life?
  • Best ideas happen when you are quiet.
  • Mobile devices steal your time.
  • Keep a journal.
  • You should be your own data analyst.
  • You are the most important person for yourself.
  • Track your own behavior.
  • What do you think about yourself?
  • Know yourself even better
  • Do things that give you energy
  • What did you love doing as a kid?
  • What gave you energy as a kid?
  • Listen to stories.
  • Figure out where do you go from here.
  • Find a sustainable way of living.
  • Relationships of actual real value.
  • Examine the people around you.
  • Have a sense of community.

About elisaescamillam

¡Gracias por visitar mi blog! ツ Mi nombre es Elisa Escamilla, y ¡Me encanta ver la vida con una actitud positiva! Mi objetivo de vida es ayudar a las personas a que se desempeñen de mejor manera en su vida diaria. Mi filosofía de vida es vivir al máximo cada día, porque no sabremos si el día de mañana estaremos presentes. Éste blog contiene historias reales, experiencias, consejos y recomendaciones que pueden ser útiles para tu vida laboral y personal. ¡Espero lo disfrutes!

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